There’s no denying that technology offers companies plenty of ways to increase brand awareness. One obvious example is the Internet. Firms can connect with a target audience on a global scale without needing a large budget. Even smartphones allow companies to send promotional messages in-app through targeted advertising.
But, one far-reaching option is SMS marketing. In a nutshell, it involves sending a curated text message to a particular niche audience. They receive the text as they would from other senders. More businesses are turning to SMS marketing and reporting good results. Here are eight reasons why it’ll be good for your company too:
SMS marketing doesn’t cost the Earth
The thing about marketing is that it’s easy to get carried out with various strategies. And, as a result, those marketing strategies can end up costing a lot of money. With SMS marketing, you can start campaigns that don’t put a dent in your finances.
It offers an excellent return on investment (ROI)
Sometimes, it can be hard to judge just what value for money a marketing campaign can provide. You might not think it, but text messages can offer your business a high ROI. There are many case studies online that prove how effective SMS marketing is.
You can track when your users respond
Let’s face it; most people use a smartphone these days. When you include a shortened Web link in your text, users can tap on them to view your website’s landing page. You can then measure the effectiveness of your SMS campaigns.
You don’t need to use any special software
The brilliant thing about SMS marketing is that you can set up campaigns direct from email! That’s right; you can use an email to SMS service to get your message out quickly and easily to your target market.
You’ll see instant results
With many conventional marketing strategies, you have to wait a while. Only then can you measure their effectiveness. SMS marketing offers immediate results. You can enable delivery reports to learn when your recipients open or read your text messages.
You have full control
Many companies send text messages when they launch an exciting new promotion. A restaurant may offer a limited edition range of “world” foods to coincide with the World Cup. A computer games store may offer a discount code for buying a new game online. Those firms can use text messages to alert potential customers of those promotions.
Your recipients can text you back
Some marketers don’t realize is that many SMS services allow recipients to reply! For instance, you can give those people the chance to request a call back from your firm for more details. It’s a good way of generating new leads.
It promotes brand loyalty
SMS marketing also shows customers you care about their needs. By offering targeted messages, they are more likely to buy again from you in the future. As you can see, SMS marketing can help you grow your business!