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‘Out of the Box’ Strategies in Personalization and Guerilla Marketing

If your company or place of work is struggling to keep afloat the volatile and rocky seas of business—it may be time to start reevaluating (or reassessing) your marketing strategy.

With consumers bombarded with advertising content everywhere they go, creating an effective marketing strategy in today’s ultracompetitive world is becoming more difficult with each passing day. The New Year upon us, which means now is the opportunity to branch away from the norm of conventional marketing strategies and begin to think ‘outside of the box.’

As differentiation and the crowded field of competitors regarding products and services becomes more obscure, the marketers’ responsibility to produce a marketing campaign that is unique, effective and encourages action, has never been more imperative than today.

With 2016 within distance, take a look at the following creative, yet simple marketing strategies that is sure to inspire constructive dialogue among peers and intrigue potential consumers.

Go Back to Your Roots

For creative thinkers, marketing is arguably the best career to pursue. And if there is one strategy of marketing that is more innovatively geared or diversely attune to marketing-innovators, its Guerilla Marketing. As industries become increasingly corporate, resulting in the dehumanization of consumer-to-business relationships, Guerilla Marketing is the perfect ploy to encourage the opposite. Trust is a monumental influence in regards to a consumer’s purchasing decision; in other words, the better personalized and emotionally engaged your marketing strategy is, the better opportunity you have at retaining their interest, business and trust.

Effective and efficient mobile branding tools that can swiftly spread product or service identity.

    • Install digital signage in targeted locations:

Welcome to the new era of Guerilla Marketing where vibrant, engaging and informative electronics screens intuitively detail an endless variety of content. Digital signage, on the surface, may appear to lack emotional/personal competency or human connection; however, onlookers and intrigued customers alike will have their eyes fixated as they are able to learn company history, industry news, available discounts, upcoming events, etc.

Welcome to the new era of Guerilla Marketing where vibrant, engaging and informative electronics screens intuitively detail an endless variety of content. Digital signage, on the surface, may appear to lack emotional/personal competency or human connection; however, onlookers and intrigued customers alike will have their eyes fixated as they are able to learn company history, industry news, available discounts, upcoming events, etc.

  • Don’t dismiss billboard advertisements as irrelevant”

Street and highway billboards may seem to be archaic strategy in today’s field of marketing; but in truth, there is a distinct reason as to why the billboard industry continues to thrive today, and thanks in large part to the sheer volume of eyes posed to catch even the slightest glimpse of an ad.

A marketing billboard is powerful enough to provide an undisclosed amount of awareness to a product or service that few or none knew of.
But before you start negotiating the best and least expensive place to unveil your billboard to the public, be sure to avoid conventional thinking and bland imagery. The wonderful opportunity about billboards is that they give you a chance to showcase that potentially sillier side you always wanted to convey; billboards give you a chance to inspire onlookers immune to the vanilla wording, repetitive imagery, tedious and effortless attempt to stimulate their interest. Prove the mistaken wrong and begin brainstorming a campaign that’s personal to its respected demographic and conveys a message that’s engaging and powerful.

Ultimately, whatever trade of business your marketing strategy resides, digital signage can be customized to a variety priorities that surprisingly feels human than what you may have imagined.

Get Savvy on Social Media

Whether you prefer it or not, companies that have found success in today’s crowded playing field of business have learned to adjust their marketing agenda to the online universe.

With the millennial generations’ consumer-to-business involvement at arguably its peak, proficiency in the social media “realm” is imperative.

If intimidated by social media and how to effectively utilize its plethora of business-related advantages—there really is no reason to be. Sure, easier said than done, but social media is a relatively straightforward process, which merely acts as a virtual window of communication between you and your customers that assess your capacity to respond to an ordinary consumer’s concern or question, evaluate the amount of followers your site contains, explore your photos, learn about company’s history, office culture and staff; and most importantly, validate how “up-to-date” you are on social media and if you actively update status, provide relevant (and interesting information) ,etc.

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Published on: December 13, 2015

Filled Under: Business

Views: 2194

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