If you want your business or organization to stand out from the rest, you need to set your brand apart from all those you compete with.
In order to do that, having a formidable website as part of your business approach is nothing short of critical.
Stop for a moment and think about the various businesses out there (some of which you may come across from time to time) who do not have an online presence. Yes, some of them have proven successful over time, but many others have either been stagnant or have even gone by the wayside.
With that in mind, does your business or organization have an online presence that one can be proud of? If not, what do you plan to do about it moving forward?
Online Brand Has Lots of Potential
No matter what line of work your business is in, there are many reasons a well-tuned company or church website should be on your list of priorities.
Among the reasons to have one:
- Marketing – While you can market in 2016 without a website, you stand a much greater chance of reaching your intended audience when you have a web presence to back it up. With a solid web initiative, your marketing can focus on the products or services you offer, highlighting each on your site. For example, a church can use its website to market the different activities it offers, showcasing everything from religious services to group activities for youngsters and adults. For the business website, it can single out what its brand is, who the key members of the staff are, and helpful blog posts for its intended audience. All marketing campaigns can lead potential or current members and consumers back to the respective websites in order to drive more attention and ultimately business;
- Social Networking – Your business or organization website can (and should) receive a ton of promotion on your social pages such as Facebook, Twitter and Instagram. With the right social media plan in place, tweet and share information from your website that will be beneficial to your intended audience. You can tweet or share information on upcoming social get-togethers, where your business will be networking (conferences, trades shows etc.), and what is going on in your respective religion or industry. It should not come as a surprise that many people like pictures, so use sites such as Instagram to link up with your website. Photos of happenings at your organization, employees or congregation members in action etc. will help spread a message of inclusion and reasons to want to deal with your business or organization;
- Blogging – Another reason to have (and really need) a website is all the content marketing that you can place on it. Whether you are writing in-house copy or outsourcing it, the content you post on your website can prove invaluable to readers. If you are a business, you can run content talking about the latest products and services within your industry, trends on your industry and how they impact consumers, and where experts are projecting your respective industry to be down the road. For those with a church website, blog posts can focus around topics such as what your church is doing to better serve the community, who some of the leaders and up-and-coming stars are in the church, and various topics of conversation impacting the overall world of religion. Running guest blog posts from authoritative figures in your line of work or worship can also prove worthwhile to those coming to your site;
- Competition – Finally, while you should typically never do something just because your competitors are doing it, you can tweak or even throw that rule out altogether when it comes to having a website. A well-built and well-maintained website can do wonders for whatever it is you trying to promote. There is a very likely chance that your competition is active on the web, so this is all the more reason you should be too. While you never want to duplicate what the competition is showing on its website, you should know what they are up to online. Take a look around at competing businesses and organizations to see what kind of web presence they have, if it is drawing traffic, and how they promote it.
With the right website presence, your business or organization can have faith in knowing you are headed in the right direction.