Is your website making as many sales as it should – or could? If not, then read on. We’ve pulled together some great ideas for you, which you can take advantage of. It doesn’t matter what sort of business you have, if you’re online, there are plenty of things that you need to be thinking about. Let’s take a look at them right away.
In the real world, you can dress well, smile, and pull out the most successful patter you have to make a sale. But online, you only have your website to count on. Everything needs to look great, work well and be presented in the best way possible for your customers.
Start with the web design and make it clean, simple and easy to navigate. Populate it with original photos – avoid stock photography like the plague. Write great product descriptions that describe how your customer will feel when they get their hands on it.
Essentially, you have to stimulate all of their senses, using only their sight. Your customers won’t have the opportunity to pick up your products and feel them like they would in a shop. They can’t try them on. So you have to help them imagine. Do it well, and you will increase your sales.
Easy as 1-2-3
As we mentioned above, make your website easy to use. Function is equally as important than form – and in terms of website sales, maybe even more so. Get a fresh pair of eyes on your site and ask them to tell you how they find it. Track your customer’s every move with analytics. Find out what works best and remove or improve everything that is failing.
It’s not just about how your website works, either. It’s also about how easy it is for your customers to buy something. Are you putting unnecessary steps in their path to purchase? Every last one of those steps can cause frustration and you risk losing a customer to your competitors.
Your customers should also feel safe. Security is a big issue with general public, so make sure you are shouting loud and proud about your secure site – as long as you actually have one. It can often be the difference between making a sale or losing one.
Modernise your channels
It’s not good enough to just have a website these days. You should have a social media channel – one that works for you, rather than one everyone says you should use. Take it seriously if you want the best results, and ensure that you have a consistent tone of voice across all of them.
Think about building an app, too. Smartphones are a big source of income these days – over half of all searches are done by mobile, for example. Find app developers in your area and see if you can come up with a clever way of reaching a new audience. You could use geolocation to fire out special deals, for example. Or have lunch-hour flash sales for nearby office staff.
Finally, it is essential to have a mobile presence. As we mentioned before, more than half of all online searches are done on a smartphone or tablet. That’s a huge number of opportunities that you just won’t have unless your site is optimised for the web.