When you run a business, you know all too well that marketing is a key piece of the puzzle. Well, at least you should know and understand this.
With that being the case, are your marketing efforts these days falling on deaf ears? If so, what do you plan to do about such an issue?
Remember, not having a proven marketing program can be a big-time thorn in the side of your brand. It can limit you when it comes to being able to advance and make more revenue.
Are Consumers Seeing the Signs?
Depending on what type of business you have and where at, you could stand to use all the marketing you can get.
That said keep a few pointers in mind:
- Your brand message – Knowing what your brand’s message is and how you want to convey it is of the utmost importance. For instance, if you run a small law firm, make it known why your attorneys stand out from the competition. Although it sounds easy, you might find surprise in how many businesses have such a hard time doing this.
- Platforms for messages – It is also key that you use the right platforms to get your messages across. An example of this would be whether you advertise online, in newspapers, and of course outside. Should you be doing the very last one, you have chosen one of the more effective ways to get your message across. With the right LED sign, you can get your brand’s message out to many different consumers.
- Where to spot it? – When using an LED sign or something similar in town, where best to spot it? You want to have it located where the max number of eyes will see it. Have a marketer or similar business you work with help you with finding the prime location to get seen.
- When to spot it? – As important as where your brand’s message goes, make sure you know the best time of the year to get it out there. If you run a small business focused on the holiday season, marketing in January or February may not work. Unless you have some great after the holiday’s specials, not too many people are going to be in a buying mood. This is after having spent a fair amount of money on the holidays. You’d be better off throwing out a subtle reminder about the upcoming holidays in late summer or early fall. From there, you can go full throttle on your marketing needs leading right up to the holiday season.
Although you will not convince everyone to buy from you, you do not want your marketing falling on deaf ears.
Take time to see how you can spread the brand message the rest of the year and when the calendar turns to the New Year.
By being smart about your marketing efforts, you can more times than not reap the rewards of added business.
Photo credit: Petr Sejba on Flickr. CC-BY-2.0.